Market Research Firms in Mumbai, India

ABOUT US

Market Veterans, Humble Partners

DCode Insights was instituted in 2019 by seasoned market researchers with over 20 years of experience, setting out on a mission to create happy experiences for our clients. Having exhaustively worked with varied categories, we have realized that certain similarities underpin them all despite the niche-specific nuances. These resemblances have taught us that:

Consumers have much to say about products and services but it takes creative, unpredictable, unique, and time-saving approaches to zero in on valuable opinions.
Even with the same data set, results often vary vastly due to the tools used. This is why it is important to be aware of the right techniques to get the ‘right’ results.
There is more to research than data collection; it takes the ability to turn sparse, disparate, and seemingly inexplicable information into actionable insights.
Experience, expertise, critical thinking, and patience are not easy traits to come by, and especially not in a single package.

With these fundamental tenets fortifying our work process, we examine our client’s business in immense detail, gathering data, and synthesizing meaningful information helpful in creating a winning strategy for their brand. Though we are strong advocates of the traditional rudiments of research, we are also progressive and keep ourselves updated with new-age technological disruptions.

We take a lot of pride in the brands that we work with and strongly believe that value creation at every stage and touchpoint of the research process plays a critical role in shaping the best insights for business decision making. In our pursuit to consistently deliver value to the client, we don’t hesitate in challenging the status quo.

Our Team

Mrinal Sharma

Founder | Managing Partner

“With more than two decades in market research, Mrinal has built a reputation for transforming complex data into sharp, actionable insights that give businesses a distinct competitive edge.

His professional journey spans multiple roles — researcher, client-servicing lead, strategic business partner, and consultant — reflecting a deep understanding of both research rigour and business realities. Over the years, he has partnered closely with stakeholders across Marketing, Product, Sales & Distribution, Customer Service, and IT to address critical business challenges with clarity and impact.

Mrinal’s career blends leadership positions at renowned research agencies (Kantar, Bare International) with client-side stints at Reliance Communications and McDonald’s India. This unique mix enables him to bridge consumer understanding with strategic decision-making, helping brands stay ahead in dynamic markets.

Beyond work, Mrinal is a half-marathoner, avid traveller, passionate guitarist, and music enthusiast — pursuits that reflect his love for rhythm, movement, and exploration.

He also shares his expertise as a visiting faculty at leading B-Schools, mentoring the next generation of business leaders.”

Ayush Gupta

Co-Founder | Managing Partner

“With two decades of experience, Ayush specializes in bridging the gap between research and real-world impact — helping organizations translate consumer insight into clear strategic direction, sharper marketing, and smarter growth decisions.

From stakeholder management and brand health studies to product clinics, U&A, and concept testing, Ayush has led complex high-impact research initiatives —delivering actionable insights that support
strategic decision-making.

Operational excellence is a cornerstone of his approach. He has managed large-scale, multi-market programs with precision, ensuring data integrity, streamlined execution, and stakeholder alignment at
every level.

Ayush has held critical roles at leading global research organizations like Ipsos, Kantar TNS, and GfK, and served on the client side in strategic marketing at Apollo Tyres.

Ayush constantly strives to partner with organizations looking to move faster, think deeper, and make smarter, insight-led decisions.