Data Collection
We offer a “Total Solution” for data collection. Our data management professionals use a diverse pool of methods, both stand-alone and collective, to gather information which helps in extricating insights. Our approach ensures eminence through cognitive engagement with respondents and employing quality control procedures.
Central Location Test (CLT)
CLT paves the way for your product market research. It creates a controlled environment essential for sensory testing.
Computer Aided Personal Interview (CAPI)
CAPI is a face to face interviewing technique which has the advantages of higher engagement, timeliness and better field control.
Computer Aided Telephonic Interview (CATI)
CATI works well for database driver short surveys. Data captured is more accurate, efficient, and dependable.
Consumer Immersions
Immersions enables clients to spend time talking to and asking questions of consumers, in a controlled environment.
Focussed Group Discussions (FGDs)
FGD is a group exercise to gain in-depth understanding of issues. It is helpful in getting ‘why’ and ‘how’ of things.
In-Depth Interviews (IDIs)
IDI is an intensive interviewing technique to explore respondent’s perspectives on a situation.
Mixed Method
Mixed approach gives the best of both worlds whereby data for both qualitative and quantitative data is collected using combination of quantitative and qualitative methodologies
Online
You can count on the credibility of online survey tools that ensure you get reliable data. These tools are friendly across multiple devices
Panels
Panels are used to target niche respondent requirements or just want to have a self-panel brand.
Social Listening
Social listening gets the general sentiment on products by diving deep to find clients’ needs and test the necessity for promotional adverts.