RESEARCH SOLUTIONS
DCode Insights scrutinizes all aspects of your business, from your history, products and work practices to that of your competitors. We translate your business issues to specific research questions, weave appropriate research plans to get the right answers before retranslating it back into suitable business solutions.
IDEATION STAGE
We shape up your product imaginations into reality. No matter how outlandish it may sound to you, we partner for unique outcome.
How can DCode Help?
- Market Feasibility Study
- Idea/Concept/prototype/product testing
- Target Market Identification
- Target Audience Profiling
“There is one thing stronger than all the armies in the world,and that is an idea whose time has come” – Victor Hugo
“Don’t try to beat the competitors at their own game. You have to invent a new game and master it” – Reid Hoffman
EARLY STAGE
We support in putting together all crucial pieces which are the stepping stones for success
How can DCode Help?
- Market Segmentation
- Market Sizing
- Competition Mapping
- Pricing Strategy
- Product Positioning
- Advertisement Testing
LAUNCH STAGE
We work towards giving you a strong start and guide you on a growth trajectory through RACE metrics
How can DCode Help?
- Awareness Study
- Competitive Mapping
- Customer Feedback
- Distribution Feedback
- Buying Behaviour
- Mystery Shopping
- Advertising ROI
“A journey of a thousand miles begins with a simple step” – Lao Tzu
“Strength and growth come only through continuous effort and struggle” – Napoleon Hill
GROWTH STAGE
We support you by keeping a pulse on changing business environment and preparing you for the challenges and thus keeping you ahead in the game.
How can DCode Help?
- Brand Image Study
- Usage and Attitude Study
- Ad Track study
- ROI Measurement
- Distribution Analysis
MATURITY STAGE
We work in an uncertain environment and thus there is a need to keep reinventing. We help you anticipating and planning the transition and keeping ahead of the competition. How can DCode Help?
How can DCode Help?
- Customer Satisfaction Study
- New Product Development
- Segmentation
- Brand Positioning
- Market Potential Assessment
- Market Monitoring
Product Improvement - Loyalty Program Study
“You have the power to move forward – believe in yourself” – Joseph Murphy
